As can be demonstrated by the following statistics, fantasy is a small but profitable niche of the movie industry. Horror always sells. In 2008-2009 it had double the profit for its percentage and in 2009-2010 it had a profit margin of five times its market share.

Large and big budget fantasy movies drive this craze and it also means that the competition is light, allowing for a lot of room more mid budget movies to enter the fray.