After the initial questionnaire it appears that the majority of my 14-21 aged responses called for a fantasy film. This is enough evidence in and of itself to choose that genre of film.
The reason for this is because the above age bracket is the most easily exploited of them all. They are young and dependent on their parents which means they have a high amount of disposable income which is not 'theirs' but 'theirs to spend'. This means they have no attachment to it because they did not earn it which means its only function is to be spent.
Secondly, we can apply marketing pressure from multiple angles: firstly we can market the film in such a way that parents will react badly to it, thus enforcing the teenager's desire to see it out of rebellion; next we can market it on the sites they visit and the places they go making it the 'cool' thing to do. This applies social pressure which young minds are more susceptible to. We can also focus on marketing the enjoyable aspects of the film without having to go into any greater meaning; this makes development easier because no difficult or engaging topics need to be handled.
To this end I intend to make a Fantasy horror movie. The horror element is because it came second in the favourite film genre choice.
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